Privacy Policy

Privacy Policy

Welcome to MyBouquet Ltd. and its affiliated group companies (collectively referred to as "MyBouquet," "we," or "us"). We specialize in delivering cutting-edge market intelligence services to our valued customers and users (referred to as "you"). Your privacy is of utmost importance to us, and we are dedicated to safeguarding your rights.

This Privacy Policy aims to inform you about the collection and use of information related to your use of MyBouquet.co.uk (referred to as our "Website") and the various products or services you access through the Website (referred to as our "Products"). We want you to be fully aware of how your information is handled.

In this Privacy Policy, we also outline specific rights you have concerning your Personal Information (as defined herein). Be assured that we will not utilize or disclose your information to any party except as detailed in this Privacy Policy.

Thank you for choosing MyBouquet for your market intelligence needs.

Use of Cookies, Pixels, and Tracking Technologies (Expanded Section)

Our website uses cookies and similar technologies to enhance your experience, analyze website traffic, and deliver personalized advertisements. These technologies may collect information about your device, browser, IP address, and website interactions.

We use the following tools:

  • Meta Pixel and Conversions API: To track website visits, measure advertising performance, retarget ads, and build audiences on platforms such as Facebook and Instagram.
  • Microsoft Clarity: To analyze website session recordings, click patterns, and heatmaps to improve site usability.
  • Crazy Egg: To monitor user interactions and generate heatmaps for optimizing website performance.
  • jsDelivr CDN: To improve website speed and performance by delivering content via a global network.
  • Google Analytics: To understand how visitors interact with our website, analyze traffic sources, track conversions, and improve our services.

Where required by law, we will ask for your consent to use these technologies. You can manage cookie preferences via our cookie banner or adjust your browser settings. Disabling cookies may affect some website features.

We may use Google Analytics' advertising features, which include remarketing and interest-based audience reporting, in line with your consent preferences.

Sharing Data with Third Parties for Advertising and Analytics

We may share limited personal information, such as hashed email addresses or phone numbers, with third-party partners to:

  • Deliver targeted advertisements (e.g., Meta Platforms)
  • Analyze website behavior and performance (e.g., Microsoft Clarity, Crazy Egg, Google Analytics)
  • Optimize website performance (e.g., jsDelivr)

We ensure data is shared securely and processed in compliance with applicable data protection laws.

Your GDPR Rights (Additional Details)

You have the right to:

  • Be Informed: Understand how your personal data is collected and used (as outlined here).
  • Access: Request a copy of your personal data.
  • Rectification: Correct inaccurate or incomplete personal information.
  • Erasure: Request deletion of your personal data when permissible.
  • Restrict Processing: Request the limitation of data processing in specific circumstances.
  • Data Portability: Obtain your personal data in a structured, machine-readable format.
  • Object to Processing: Object to the processing of your data for direct marketing or where there is no overriding legitimate interest.
  • Withdraw Consent: Withdraw your consent for data processing or marketing communications at any time.

To exercise these rights, please contact us via our online contact form. We may require verification of your identity to process requests.

Data Breach Notifications

  • Notify affected individuals without undue delay.
  • Report the breach to the Information Commissioner's Office (ICO) within 72 hours, as required by UK GDPR.

Data Retention (Clarified)

We retain your personal data only for as long as necessary to:

  • Provide services to you.
  • Comply with legal, tax, or regulatory requirements.
  • Resolve disputes or enforce agreements.

Upon request, and where legally permissible, your data will be securely deleted or anonymized.

These additions ensure full transparency regarding our use of advertising and analytics tools, align with GDPR requirements, and enhance user rights disclosures.